Youtube Campaign

What Google Ads structure would you use to promote a TED Talk Event with wide variations of topics?1 min read

With a wide variation of topics, I would create an Adgroup for every topic that is being covered; This is so that the correct ads are shown to people when they search for the respective Ted talk.

If you want to be punctilious, you could also do this at the campaign level where every topic has its own campaign so that you are able to control the budget alongside other settings available at the campaign level.

Both Search campaigns and Youtube Display campaigns: In-stream Ads & Video Discovery Ads (Previously Named In-Display Ads) are recommended.