Which page should I target for Google AdWords campaign for a specific service, the main website address or a particular web page?

Which page should I target for Google AdWords campaign for a specific service, the main website address or a particular web page?1 min read

I recommend that you select a landing page that is most relevant to the service or product that you’re offering. This is beneficial in increasing ad relevance, reduces customer/visitor frustrations, reduces bounce rates and most importantly, it’s a culprit in increasingyour quality score. With a high quality score, you could be paying a lesser CPC than your competitors.

Most importantly: have in mind how you’dlike to feel when you click on a link – whether it’s an AdWords ad or an organic search result- you want to end up on a page that will answer the question you have in mind without clicking on several links to get to the correct page.

Remember that there are millions of other websites and the person who ends up on your website isnt obliged to work hard to find what they are looking for. They will simply leave your website after a few seconds without finding the information they thought they’d find.

So, make everyone’s life easier and make your PPC ads work hard for you.

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